The 'Stars and Stripes' Launch Hot New Bikini Company Into The Global Market

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BRISBANE, AUSTRALIA - June 17, 2003 /Send2Press Newswire/ -- Recently launched Australian swimwear and sexy lingerie company, lustythreads (www.lustythreads.com), has already racked up sales in 20 countries since going live on the Internet.

Started by two women in a Brisbane garage in Dec. 2002, the company has become a leading design innovator of hot swimwear worldwide. Much of the company's success can be attributed to the unique Stars & Stripes G-string bikini, which is the company's bestseller, offering a patriotic yet sexy design for customers in the U.S.A.

"About 50% of our company's sales are currently coming from our Stars and Stripes bikini," said Company Director, Victoria Brown. "We think this is due in part to our American customers who love the patriotic feel of the design, with a bold red white and blue style."

Other daring designs, such as the Micro Bikini, and quality fashion fabrics including Wild Leopard and Erotic White Stripe from Italy, have helped launch the company into the global market.

With over 80 bikini styles in exciting fabrics such as velvet and nude, and 30 lingerie styles, lustythreads offers a great shopping experience with a diverse selection. The company also offers a number of accessories including the Lusty Mini. Prices start from just US$14.50.

The driving-forces behind the company are friends Victoria Brown and Jennifer St George who met while working in a government-sponsored Internet business. All of the products are designed and manufactured in Australia.

"Our major point of difference is that we are a bold Internet-only company, producing the tiniest bikinis on the Web in the latest fashion fabrics," said Brown. "We also believe our success is due to the fact that our designs are by women for women."

lustythreads' sexy swimsuit models also help drive interest in the company's products. "Each of our models are developing her own fan club with emails coming from all over the world," continued Brown. "Some of our models are now appearing in Australia's top fashion magazines."

Victoria Brown has a Bachelor of Business and has been working in Internet marketing for over 5 years. Previously, Victoria was the Head of Marketing at a leading Australian community Internet portal. Victoria's passion for fashion started at age five.

Jennifer St George brings over 15 years of global marketing to the company. She holds a MBA from the Melbourne Business School and Duke University (USA) and won the Rupert Murdoch Fellowship. Having marketed trucks, beer and cars, Jennifer now revels in working in a female inspired industry.

http://www.send2press.com/PRnetwire/pr_03_0617-lusty.shtml

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