BY
KATHRYN WEXLER
Unless they're saggy, baggy or threadbare, there's little chance someone
will give your bikini the once-over and conclude, "Mon Dieu, how
oh-so-last-year."
Still, if you're the type that wants to look like you just left the
department store for the beach, here's what designers and buyers say
is hot this summer.
_Buy it brown.
Call it chocolate, cappuccino or espresso.
Brown's the thing - from Isaac Mizrahi at Target to Diane von Furstenberg
at Saks Fifth Avenue.
"I know it sounds boring, but it looks wonderful and rich and
sophisticated," said Stephanie Solomon, fashion director of women's
ready-to-wear for Bloomingdale's.
_Minimal and neutral.
Colors cooled off this spring, and the sobering trend has permeated
swimwear too.
In fact, it's not brown that's been lifted from nature's palette; it's
the entire spectrum of the natural and the cool.
"It's very modern, minimalist looking," said Mariela Rovito,
president of Eberjey, a lingerie and swimwear company in Miami whose
bikinis are sold locally at Ritz-Carlton hotels and the Miami Beach
boutique Caterina Lucci.
"For the most part, it's cool colors and prints in light surf,
natural and black," Rovito said.
_Tortoise touches and nature's jewelry.
Not real tortoise, which would be illegal - hello.
We're talking about the plastic kind used for bathing suit flourishes
this summer.
J. Crew, for instance, is offering a tiny bikini bottom with faux tortoise
rings at the hips for $40 and a matching top for $42. Macy's wants to
sell you a Christina Coconut Grove Tankini Set with imitation tortoise
accents on the halter straps for $82.
Also at Macy's, swimsuit flourishes that look like things you find
on a beach.
"They're not so much like last year's sparkly embellishments,"
said Andrea Page, Macy's VP of division merchandise manager. "They're
coconut shell or wood embellishments at the strap or on the bust or
around the halter."
_Mismatched beauties.
Rosa Cha, the Brazilian swimsuit designer with a Miami shop, has long
combined different prints in a single suit, rather than sticking with
the matchy-matchy formula of yesterday.
Now compatriot designer Fabiana Ferreira has produced a mismatched
bikini for this summer - and it's her bestseller this season, said her
U.S. distributor, Karen Kramser, based in West Palm Beach, Fla.
"It's done really well," Kramser said.
The suit has a big floral design with a cream background on the top
and a bud print against a black background on the bottom, both with
orange crocheted fringes (and just like in ready-to-wear, crochet is
another trend unto itself these days). Called "The Patch,"
the bikini sells for about $105.
But you don't need a designer to figure out how to mix it up. Go through
your old suits and come up with some dynamic combos yourself.
_Structural wonders.
You can't always tell a pricey swimsuit from a discount one, especially
since so many of the prints look the same. But every now and then a
bathing suit comes out with so much punch, it looks like a million dollars.
La Perla is best known for its exquisite lingerie. But the Italian
design house is a master at bathing suits, too, because it knows how
to play with negative space.
This particular stunner is a macrame bikini whose parts are connected
with a swath down the center of the torso. It comes in yellow and brown,
and is sold for about $613.
"The idea comes from the wish to develop the concepts typical
of the corsetry and try to mix them with the shapes and the fabrics
of beachwear," La Perla fashion coordinator Anna Masotti, whose
parents own the company, explained in an e-mail.
If La Perla isn't in your budget, look for other suits with asymmetrical
or quasi-one-piece shapes. Swimsuit designer Red Carter knows about
fabulous cut-outs too, and his prices are lower. Find his stock at major
department stores.
_Ditch the trends.
Take a cue from designer Sara Chiaramonte of Tashia London and go bright
- way bright.
Sold at select Neimans and other stores, Tashia packs an explosion
of color into every piece this summer as is its signature.
"Prints are so strong in England now, and Tashia is about color,"
Chiaramonte said from her store in London. "I do completely see
that the trend has moved on from being colorful, but I haven't paid
too much attention to date."
Nor must you.
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